Bangladesh must be one of the biggest commercialises for those spry phone manufacturers. As a drawing card in agile telecommunications market, Nokia has its scientific business schema that leads to success, and pays a huge attention to the market of Bangladesh. Based on the Bangladeshi mobile phone market, this assignment analyzes Nokias business strategy to visualize spring of Nokias success. The business strategy includes the strategic intent, the militant strategy and merchandising mix. The strategic concept of Nokia is to take the demand-side strategy. Nokia subdivides the entire market into several objective markets according to the researches about the partialities of assorted individuals. And so different types of mobile phones are put into the market aimed at attracting different consumer groups . The competitive strategy of Nokia is to im! prove the in advance(p) faculty to win the competitive advantage. Strong technological foot magnate makes Nokia stand in the most forward position of mobile industry all the time, and characterized this brand by a limited vitality. And the marketing mix of Nokia is to use the integrated marketing strategy including product, price, promotion and place. It values the construction of a brand, the penchant of its products and pays a lot of attention to technology improvement. It increases the sales by excitable advertisement, If you want to get a full essay, order it on our website: OrderCustomPaper.com
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