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Executive Summary The roam Consumer purchasing behavior metre obtain, was carried unwrap at BIG BAZAAR. The project was rough examine the consumer buying behavior. The study was in the main carried out by bill and by interview of the clients. A group member also adopted the role of a gross sales person for this resolve and was in the hold on for a time period of 5 sidereal days. The research carried out in this project is descriptive in nature. The majority of the study was focused slightly the customers who visited the foot snap section of the store. An interview was carried out to a sample of 20 people and questions were asked to these respondents to gauge their attitude towards the offers that the store provides. This project helped in understanding what exactly a customer looks in beforehand making the purchase decision. It gave an idea about the essential factors that be required now a day for a sell joint to attract customers in this militan t world. After the through with(predicate) analysis of the available data it has been lay out out that since income of respective(prenominal) is increasing and more and more people select genius stop shopping centre and also the purchase proponent of the people has really gone up and thence the appetency buying of the commodities is on a great outgrowth mainly due to pricing strategies of retail players.

One of the major recommendations also is to cash in on this impulse buying purchase behaviour of the customers. PUC Department (Plastic Utensils and Crockery) The crockery d epartment consists of dinner sets ! wish-wash sets Plates ( melanin and ceramic) Tea sets Coffee sets Painted coffee mugs Spoons other(a) crockery items The different brand available was La Opala, Trio, Elite, Bombay dinner party set, Amar dinner set. All the brands had discount. In addition to discounts with any(prenominal) of the products (Trio, Amar) they had provided free gifts also. hoi polloi had tendency to buy the discount product...If you want to stick around a full essay, order it on our website: OrderCustomPaper.com

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