Describe What Effects Australia’s Concentrated Media Ownership Structures May Have On The Content Available In Commercial Media.

Concentrated Media Ownership and its ImplicationsMost industrialized societies understand that monopolies be slackly harmful to the average consumer , and umpteen fuck off taken meter to protect the consumer from price gouging and early(a) related misbehaviors of monopolistic companies . unluckily , the media can also be a monopoly . If a scope of media providers is controlled by a small number of companies or individuals , the brass issue can be equally as detrimental to readers and viewing audience , the consumers of media . Thus , this type of turn media letership in Australia mischievously limits the type of programme available to the readers and viewing audienceConcentrated media monomania in Australia affects consumers in two realms : the entertainment industry and the learning industry . The bailiwic k in both of these realms is severely hold in by concentrated media ownership . With television programmers vying for ratings , the station atomic number 18 going to present populate a big pane of what sells . The diversity of programming willing suffer , with shows that focus on education , the humanistic discipline and tender issues suffering in lieu of violent offensive activity dramas , sexual sitcoms and other saleable programs . According to Ted Turner , a media mogul himself , Media companies have gotten so large and concentrated that an sovereign voice has an near impossible time endureting started in any kind of pregnant agency , and that s a broad tragedy for our country (Lieberman , 2003 . The leave alone is a whole group of the same old thingWith an nevertheless wider impact is the intelligence operation media . The watchword media has change by reversal the 4th estate in the eyes of many an(prenominal) , as it is present to watch and repor t issues of political and social concern . ! According to media analysts the media plays a vital role in linking citizens and the state (text , 2006 ,. 41 . Unfortunately , when the media companies turn monopolistic or oligopolistic , these wide ranges of news coverage diminish .

Political affiliations become to a greater extent important than objective coverage while yellow(prenominal) , dramatized news becomes the norm because it is what sells advertisementsRalph Nadar , a prominent economic expert , fears that this reduce , which is the norm in Australia , especially after the amendment to drop by the wayside companies to own multiple place or newss in a virtuoso market , will lead to a dumbing experience and in conclusion to censorship of certain content . It will lead to more absentee , remote , syndicated , and automated control of topical anaesthetic TV stations , warns Nader (Benjamin , 2003 . The frightening thing is that media can steady affect policy because the elected officials , with the support of the TV stations , ultimately retrovert the laws for the state (text , 2006 ,. 32At its worst , the media can really determine what people believe This happens for two reasons . First , if the media does non report news then the public does not get laid the facts . Secondly , the way the media spins the news via the reports it airs affects the interpretation of the events . This has dreadful implications for all viewers . The nation s most powerful media companies are trying . to reach control over the news and nurture that Americans are...If you want to get a full essay, order it on our website: OrderCustomPaper.co! m

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