Apple figurer interconnected Global Marketing face Study Sample Project Paper Submitted Apple Computer U6A2 Integrated Global Marketing Case Study | rogue 2 of 33 Table of Contents Introduction ................................................................................................................................................. 4 Use of information Sources ........................................................................................................................ 6 Segmentation, Tar master Marketing, Positioning .......................................................................................... 12 Market Segments ................................................................................................................................... 13 Target Marketing ................................................................................................................................... 14 Positioning............................... .............................................................................................................. 14 Product scheme ......................................................................................................................
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