Television, contemporary output and critical analysis of Raymond Essay

Television, contemporary output and critical analysis of Raymond Williams - Essay ExampleAdvertisers and network agencies pose their own agenda regarding television content in terms of attracting homogenous groups of viewers together to understand a product or brand identification. pagan symbols are being presented within these messages that are a part of programming and narrativised. The inherent or learned cultural codes within people of different demographics suffice to identify with content and make sense of not only the flow of ideas and images, but to somehow make sense of the self in the process. Williams views are direct related to cultural dimensions in the viewer and seem to represent an accurate view of flow and interpreting value through presentation and contemporary output. evolution of televisionCultural codifications Inherent or learned processes that help viewers make sense of themselves. Consider the evolution of television. In 1953, the Butterball turkey is in troduced. In 1954, Swanson advertises its first television dinner on The Milton Berle Show (Lempert 2002). In 1962, Pepsi creates Diet Pepsi (Lempert). Advertising in television has ingrained many of the different cultural codes that are used today in making sense of life, in a sense finding commonality with others based on lifestyle elements.