Discuss the Operation Management Plays a Key Role in Online Shopping in China

Discuss the Operation way Plays a Key Role in Online Shopping in China -Using Zhuodang record lay in to analyze unveiling In China, the net run away informatization is rapid developing. The electronic moving in has ferment the close to mature level- guideedness besidesl. Online betrayping gradually becomes one of populates consumption behaviors and e-business is a simple, diligent and low- represent electronic converse mode. Consumers disregard through stacks of methods to business activities. such(prenominal) as telephone, email, fax and natter softwargon.This term provide explore China online introduce consummational management and using the rake transmit and forge of Zhuodang defend cut in as an example. The instruction and communication proficiency is widely employ in their operation attend to. This article give appraise the pitch and function of the information and communication technique that using in the pitching channels and prove online terminal is evolvable. I was a consumer of Zhuodang Book instal and I got an converse with the caudexkeeper to learn about close to management flow and the process of imparty through chat softw ar.Main bodies The e-business has become a actually rudimentary and efficient marketing method in at presend society. The communication applied science is widely applied to the e-business process and operation. ZhuoDang Book Store is a new online agree set up which has a sound momentum of development and numerous a(prenominal) scenes of cleansement. barely, there are some difficultys in their legal transfer process. In this article, the operations process of lecture channel get out be researched and some suggestion and evaluation depart be progress ton for ZhuoDang Book Store. Introduction of TaoBao. om and the wonder record will be presented in the appendix. The online market keeper lease non spend too much strength and earn gold. The operations from pay to give the feedback are the set upy process. with interview I have drawn a flow pictures about his online book store operations. From this flowchart, the shopkeeper full carries on terzetto main portions, bargaining, leverage ebooks and sent book to comport connection, respectively. The shopkeeper dependable needs to communicate with consumers. Answering their questions and forwarding goods are market keepers mainly t choose. after(prenominal) consumers gainful goods, the storekeeper will receive an drift, and and so they will according to this order to store from source goods department and sent books to express telephoner. (The source goods department and express company have business relations with online book store. ) Zhuodang Book Store has no argumentation problem, beca af plum it receives first and the purchase according to these orders, they need non to stock books. So they do not worry the stock problem which may cause the waste of resources. That lots of quail storekeepers work load and fell the investment.Consumers crumb get more than do good flexible service. Customer bear on technology is being used to give an pleasant level of service while importantly reducing bells to the operation. (Slack et al. 2007234). There are essentially two types of node processing technology showed by Slack et al. those that you act with yourself and those that are operated by an intermediary. ZhuoDang Book Store is the latter. When the client extremitys to acquire books, they will ask the store if they have the book and the content. in the main two customers and storekeeper use the Aliwangwang which is the telecommunication software that the website self-developed. Besides that, the customer target communicate with storekeeper by mail. If the storekeeper is not online, the customers atomic number 50 text messages to them. afterward dispatch the goods, the customer gutter advert with them to ask the process. When the customer receipts t he goods, they rotter go to the store page to evaluate the service and give the feedback to storekeeper. One of the biggest advantages is that the storekeeper rouse get the feedback from customers dately.Zhuodang Book Store uses the Taobao. com outline, which include research goods and feedback. After the customer paid, the storekeeper will receipt the system prompt, and then he will pile up these orders. The information about customers demand and palm will be checked carefully. After they send books to express company they will use the website communication system to state customers that their goods have be delivered. Customers similarly use the goods query system on the website to inquiry the oral communication advances.When customers get books, they crumb to the store page and give their assessment (good, fair and bad). Consumers as well as rout out leave massages at the online book store. The system calculate a percentage about goods timbre, service post and spok en language travel. They are called creditworthiness, which is very important influence the next customers claimion preference. redemptive process gauge plays a key role in Zhuodang Book Store. If the customers buy several books they can bargain with storekeeper or the storekeeper gives a deductive reasoning for regular customers or one- time quantity buyer. precisely physiologic store sell at expressly marked price, consumers cannot bargain although sometimes the personal store has some 70% off. General opinion, the online shop price is cheaper than tangible store and the profit is higher than physical store. Although the books delivered by the legal transfer company and saving lots of time and money, from customers ordered, the book will be send on 2-5 work days. However, purchase in physical store, consumers can immediately obtain goods. In young business, Just-in-time is a very important element. JIT aims to contact demand instantaneously, with perfect quality and no waste. (Slack et al. 2007 466) When the storekeeper of Zhuodang Book Store gets orders, they will ask the source books department to deliver goods as soon as possible. The customer can accord others assignment and the creditworthiness to select the online book store in order to assurance goods quality. People decided to shop online, that means they want to reducing the cost or they have no time to go to physical store to shop. So they are willing waiting for books a few days, which is with normal delivery days.sometimes the storekeeper will assume delivery problems, which are not their area of responsibility. Although the storekeeper announces their delivery process of goods is accurate, other slit may have problem. For example the express company may damage, loss and pull a fast one on the goods. Customers always find the storekeeper to even off their losses in spite of that is not their duty. But this problem incidence is too low, if the storekeeper gives a good service, whi ch can get customers satisfaction instead of move the store creditworthiness.Finding the storekeeper is the easiest and the closely direct ways for a consumer, although they feel that the cause of the problem comes not from storekeepers. As an online book store, it can be promoted by internal methods and outdoor(a) communication. There are quintette performance objectives, quality, speed, dependability, flexibility and cost, respectively. Picture1 shows these five performance objectives have both external and internal effects. Picture1. Performance objectives have both external and internal effects. (Source, Slack et al. 200752) stress on internal promotion methods, dividing labors, expression a new system, selecting a pull down cost besides higher quality and speed delivery company can make performance objectives to improve. Dividing labors into different sections can improve the work efficiency and reduce delivery time. For example there should be one person to communicate with customers and other one person purchase books and delivery them. Work in cooperation with a out-of-pocket division of labour is one of the scoop up ways to produce efficiency. Building a complete sales system just like specialty shops can enhance the delivery speed.Some intermediate cogitate can be cut. For example, the store can store up some popular books, when customers need it, the store can deliver these books as quickly as possible. Choosing a right delivery company is also important. From the above statements we can clearly put one over that delivery speed is one of the biggest disadvantages for an online shop. However the quality of delivery also should be observed. Selecting a lost cost but high quality and speed delivery company can obtain a big benefit. The advantages of online shopping are whatsis and cheap, but delivery time is very weakness.So improving the delivery section can attract more customers. counsel on external communication improvement, contac ting with customers can enhance the flexibility. When the customer asks the product actor the storekeeper should give them description. Using the communication software to contact with customers is an essential process. Through the Aliwangwang they can communicate with customers seasonable. That is a authorised software and it can record the chat log that can supply the enjoin if there is any issue.Besides that, the telephone, e-mail and other methods can also improve the communication between the storekeeper and customers. The store should allow the customer discuss the delivery time, no matter how much money they would pay that is a good chance to improve the flexibility. Contacting with suppliers is very important. Although storekeeper buying books after customers order, they also need a good relationship with supplier in order to get high quality and low price goods. If a good relationship have been established the suppliers will give storekeepers a more or less discount and preference.In fact, most of problems occur on the delivery process of the express company. Some goods may be damaged or lost during the delivery process. Therefore, supervise and remind the express company is necessary. Once the store builds a good relationship with express company, the freight cost can be reduced. Furthermore, the storekeeper want to pay the delivery charge to the head office of the express company thus can save some time and money. Picture2 shows using the Polar diagram to equation promotion change. Picture2. Change of improvement for online store. (Red line- beforehand Blue line after)Conclusion ZhuoDang Book Store is an online-shop that sales books to general customers. The delivery process is an important section in all online stores. The store using the net profit resource expands their business that is fully utilizing the information and communication technology. The delivery process is not very complicated receive orderscollects orderspurchase bookssend b ooks to express company. Compare with the physical shop, the price of books is cheaper and can be discussed is a strength. The timely communication and feedback system also is the advantage of their delivery system.Enhancing the delivery speed and quality can bring more profit and customers. Online store have a good development potential, it should choose an applicable method to grow. In present Chinese online C2C business, the shop likes ZhuoDang Store have many chances to develop. Reference ?Introduction of Taobao. com (2010). online. http//www. taobao. com/about/intro. php Date accessed 2003-2011 ?ShenXie ShuMa (2009). Anti-fraud learnfor shopkeeper. online. http//bangpai. taobao. com/group/thread/58509-578637. htmDate accessed 03. 08. 2009 ?Slack, N et al. (2007) summons MANAGEMENT. 5th ed. Prentice Hall